Defining the organizations business and developing a strategic mission as a basis for establishing what the organization does or doesnt do and where its headed. Jun 01, 2011 chapter 1 provides an overview of strategic management. Strategic management contents 1 introduction 7 2 the basis of strategy. Describes the role of strategy at the corporate level, business unit level, and functional or department level of the firm. The above page numbers and previous chapter numbers refer to the salonershepardpodolny text. Strategic management department of higher education. A practical, integrative model of the strategic management process is introduced. Strategy and process conceptual framework for strategic management, the concept of strategy and the strategy formation process stakeholders in business vision mission and purpose business definition, objectives and goals corporate governance and social responsibility case study unitii. Their input, advice, and lessons learned, both successes and failures, have been incorporated into this document so that we may all apply better strategic management processes in our organizations. Subsequently, the collected data are analysed and our model is tested. Difference between business policy and strategic management. A discuss about the conceptual framework of strategic management. Important relationships between business ethics and strategic management are discussed. Building a foundation for your future 4 customer characteristics and purchasing hot buttons provide the information needed to decide whether the firm can and should attempt to gain or maintain a sustainable competitive advantage for marketing to a particular market segment lehmann and winer 1994.
Debentures, deep discount bonds, secured premium notes, convertible preference shares option financing, warrants, convertibles and exchangeable commercial paper. The benefits of strategic management are presented. To introduce the subject of strategic management to the. The subject is situational and so a script will never be enough but is meant to imbibe in student a. The mba with a concentration in strategic management provides you the. Topics include those such as innovation, top management, collaboration across firms, diversification, acquisitions, new ventures, internal organization, top management. Strategy implementation involves establishing shortrange objectives, budgets and functional strategies to. Believe that these benefits of strategic management are enough to encourage people to hire a special team of strategist for the planning of their business. Ugc net management 2020 exam syllabus, books, papers. Also published in 1980, was top management strategy, by benjamin b. This decision should reflect an analysis of market characteristics such as potential sales, strategic importance, cultural differences, and country restrictions and company capabilities and characteristics, including the degree of nearmarket knowledge, marketing involvement, and commitment that management is prepared to make. Strategic management notes pdf, book, paper mba 2020.
Strategic management is a nonending process and its dynamic nature is what makes it perfect as a management template for modernday organizations. Strategic management notes lecture notes, lectures 1. Sep 24, 2012 notes for mba strategic management unit i 1. Download mba strategic management lecture notes pdf mba. Under strategic management, the first step to be taken is to identify the objectives of the business concern. Lecture notes global strategy and organization sloan. Chaneta department of business studies faculty of commerce university of zimbabwe abstract wheelen and hunger 2002 say that strategic management is a set of managerial decisions and actions that determines the longrun performance of an organization.
Strategic management meaning and important concepts. The management of projects describes the organisations ability to select, nurture and deliver projects and programs effectively. Concept based notes business policy and strategic management. An organization is said to have competitive advantage if its profitability is higher than the average profitability for all companies in its industry. This management system is a 3stage process consisting of strategy formulation, strategy implementation and strategy evaluation. Find a reliable collection of management notes, ebooks, projects, presentations, video tutorials and lot more, compiled from a variety of books, case studies, guidance from management teachers and of course the internet to make your management studies a joyride. Porters frameworks and the resourcebased view of the firm pdf 1 1. Download strategic management tutorial pdf version previous page print page. They have some specific mission towards which all efforts are directed. Questions related to the events and discoveries are asked generally.
The methodology adopted in the survey is presented in the next section. A framework for the strategic management of information. Topics include those such as innovation, top management, collaboration across firms, diversification, acquisitions, new ventures, internal organization, top. Strategic management process strategic management process dr i. Strategic management tutorial in pdf tutorialspoint. In the corporate sector, its emergence started after. Customer segmentation and customer value proposition pdf 4. Strategic management pdf notes for mba strategic management semester iii unit i strategy and processconceptual framework for strategic management, the. The history is filled with the examples where the strategic management of offensives and counter offensives paved the path for decisive victories. The theory and practice of strategy in business organizations. These concepts are clearly explained by citing various examples. Mba strategic management lecture notes pdf free download.
Define strategic management and its four key attributes define. Basic activities and terms in strategic management are defined. Strategic management is relevant to both small as well as large businesses as even the smallest business face competition and, by formulating and implementing proper strategies, they. The range of topics to which qualitative research has contributed in strategic management is wide and deep. Afterwards, the phenomenography research is described and explained. Hence a corporation organized under the basic principles of strategic management will find a smooth sailing due to effective decisionmaking. Strategic management is a broader term than strategy and is a process that includes top management s analysis of the environment in which the organization operates prior to formulat ing a strategy, as well as the plan for implementation and control of the strategy. The distinction between strategic thinking, strategic management and strategic planning 45 strategy in actionquick strategic thinking in unfavourable circumstances45 strategy in actionsony the disruptive innovator 50 principles for the successful use of strategy 61 finding the right strategic mix of entrepreneurial creativity and. A candidate must make a note of the important dates and events in a. Provides some examples of the political, economic, social, and technological factors of the external macroenvironment. Strategic management courses is considered one of the most important courses that you will take during mba postgraduate degree as it integrates other courses, builds on them, and acts as a steppingstone to the real world of business the purpose of this course is to enhance your capacity to do the job of a general manager responsible for strategic performance. Strategic management full notes linkedin slideshare. Chapter 1 provides an overview of strategic management. Pdf case studies in mba strategic management curriculum.
A strategic plan is an overall defined course of organizational action for a set period of time that guides daytoday decisionmaking and activity. The subject is situational and so a script will never be enough but is meant to imbibe in student a sense and direction of tact of management. Strategic management course notes strategic analysis lecture 2 chapter 1 business models vision, mission, values learning objectives. Write a note on general electric business screen portfolio analysis technique. Students who are pursuing mba 3rd sem should refer to this page for availing the best lecture notes for strategic management subject. Strategic management is a field of study that involves the process through which firms define their missions, visions, goals, and objectives, as well as craft and execute strategies at various levels of the firms hierarchies to create and sustain a competitive advantage. Einstein college of engineering 1 ba932 strategic management unit1. Mba iv international marketing management 12mbamm418.
This section provides the schedule of lecture topics, slides for select class sessions, and typed notes, which outline key questions, core concepts, and additional thoughts that were offered during class discussions. Strategic management 2 a strategy is an action plan built to achieve a specific goal or set of goals within a definite time, while operating in an organizational framework. In the corporate sector, its emergence started after the culmination of second world war. This section provides the schedule of lecture topics, slides for select class sessions, and typed notes, which outline key questions, core concepts, and additional thoughts that. It is important to note that each industry will have its own unique interrelationship of the five forces and that the relative bargaining power of each of the five forces. A prescriptive approach to strategic management outlines how strategies should be developed, while a descriptive approach focuses on how. Strategic management in the public sector european commission. A practical, integrative model of the strategicmanagement process is introduced. Strategic alliances, corporate strategy and corporate.
Mba final year 4th semester 401 strategic management objective. Special thanks is extended to those who participated in the case studies by sharing the details of their strategies. It is usually considered that strategic management has five critical components. Originally used at the grapefruit economic workshop, this material was. The importance of the strategic management process in the. The essentials of strategic management the essentials of strategic management provides us with a short, concise explanation of the most important concepts and techniques in strategic management. The objective of the course is to impart an understanding of the comprehensive process of top management in any business enterprise so as to develop the ability to analyse business problems and provide an opportunity to experience the process of decision making. Strategic management is a broader term than strategy and is a process that includes top managements analysis of the environment in which the organization operates prior to formulat ing a strategy, as well as the plan for implementation and control of the strategy. The strategic management of projects 1 au this work is licensed under a creative commons attribution 3.
A candidate must make a note of the important dates and events in a notebook to use it at the last moment. Benefits of strategic management business study notes. The process of strategic management starts with the analysis of external environment and it. Strategic management is all about identification and description of the strategies that managers can carry so as to achieve better performance and a competitive advantage for their organization. Mba strategic management lecture notes pdf download mba. Students are required to repeat the course if it has exceeded the age notes. Com, management strategic management is nothing but planning for both predictable as well as unachievable contingencies.
The art of strategic management remained primarily associated with the military history. Corporate governance concept, issues, models, evolution and significance. Introduction to strategy strategic management bbamantra. The first term lessons are inline with chapters 17 of the text book and then from the 2nd term onwards i have assembled my lessons based on several texts. Mba strategic management lecture notes pdf download mba 3rd. In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organizations top. Understanding strategic management this guide is designed to help demystify the issue of strategic management, and in conjunction with other guides in the business tools web page will help you to improve your levels of strategic focus. Summary strategic management chapter 19 exam 15 may 2014, questions exam 12 may 20, questions business economics revision notes multiple choice questions strategic management notes on book pages 2 30. The strategic management subject is in effect since history but has been taught as a syllabus of recent, to win over the various limiting factors attached with the organisation.
How a pest analysis fits into the environmental scan. Strategic managementunit i strategy and process 9conceptual framework for strategic management, the concept of strategy and thestrategy formation process stakeholders in business vision, mission and purpose business definition, objectives and goals corporate governance and socialresponsibilitycase study. Lecture notes strategic management i sloan school of. Mba final year 4th semester 401 strategic management.
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